Nestled on the iconic shores of Bondi Beach, Bondi Pavilion is more than just a building—it's the heartbeat of the coastal community. A place where memories are woven into the fabric of the waves, where laughter echoes in the halls, and where every sunset paints a new story.
Its purpose is to serve the local community. However public interest in the once popular venue has declined. So the council felt it necessary to engage a rebrand to generate engagement and the necessary revenues needed for the upkeep of The Bondi Pavilion.
The new logo is a collage of a deconstructed Bondi Beach. Both the custom typeface and its surrounding organic shapes have been included to add a sense of fluidity and expressiveness - a combination of the creative arts on the beach. All elements are versatile and can be used to visually link community projects back to the Bondi Pavilion. It’s a shift from the rigid old Times New Roman logo as to reignite the community’s relationship with their pavilion.
