Brief:
The Woolworths homebrand range Oscar Orsen, are looking to redefine their image and line of essential health care products.
Create a new look and feel for this product before it is re-released next year.
Rationale
The new line of Oscar Orsen is dedicated to providing and packaging products to a wide consumer base. The new line of packaging is an inclusive strategy that leans into the “essentials” market. Both the packaging technique and branding are unique selling points. It’s a brand that understands its target market and can provide a flawless customer journey.
The new identity from Oscar Orsen is a facelift on a pre-existing budget essentials range. The price still remains the same however the brand has been re-imagined with an updated philosophy and trend.
The new logo and iconography, found in the secondary language and range is a faceless and abstract interpretation on the name, Oscar Orsen. Much like the packaging, the shapes are disconnected and can move freely to create a pattern, word or tone.
As a result of the items remaining the same, the packaging has been switched to recycled cardboard. Switching from a plastic sleeve to cardboard backing makes sense financially and environmentally. If it can be boxed, the Oscar Orsen line will do so. Tightly sealed with a large white sticker. This sticker wraps around three of the main walls so that the item is protected by its own recyclable packaging.
