Brief:
The Rose Seidler House is looking to educate and improve the attendees’ experience.
Develop a visual identity that complements Harry Seidler’s once controversial design.
Rationale
The new visual identity reflects both 20th-century modernist architecture and its present day status.
The logo outlines the iconic zig-zagging staircase and sits within the Bauhaus style frame. The typeface is Futura. Geometric in nature, with a thick even stroke much like the secondary language.
My solution to improving the museum’s experience was to create a range of supporting products and experiences that transform a casual visit into an all day event. Building the brand gives the museum a chance to engage further with its attendees. Visitors are encouraged to take part in activities as they enjoy the museum, grounds and gift shop.
